Golf Store

Regardless of whether you are selling or renting as owner or agent you can improve you chances of a sale by making sure you do most and ideally all of these key points, which I have found work best for both me and thousands of other owner/agents over the years.

1. choose web sites wisely - paying to list on high traffic property sites is good but there is also high competition too - listing free on new sites usually means your ad sticks out more and may be the only one in your area given considerable advantages.

2. Explain your offer in detail - too many advertisers write a single sentence and expect to sell properties worth 200,000

- make up fullest details of facts about the property and the area and excite readers into finding our more, making a booking, arrange a visit or whatever positive action comes to mind.

3. Avoid writing “bull” people will not believe you when you write “the best condo in the state” since it s based on your opinion. If you won an award then say so ” state champion for 4 years running” , Folk want FACTS, FACTS about pools, showers, room sizes, closeness to beach and entertainment, local food and drink etc

4. Using vacation auction sites to gain interest - start bids LOW and set reasonable reserves, you may not get many actual sales, but by linking your

ad to your normal web site you can generate more enquires. Must auction sites are free to list and have auto relist features. Most have a SHOP or STORE facilities where you can promote your own web sites and other properties. Some operate on a commission on sales or small fees to enhance listings.

5. Add a decent first photo of the property itself, without autos or people and taken on a good bright day - if the sea or ocean or a pool is close get it in the pic also if you can.

6. Add more photos of the property also of both interior and exterior, some web sites charge for more photos but the small extra cost

will be outweighed by the extra interest gained from viewers.

7. Answer questions quickly and avoid the need to raise questions - ideally cover most common questions in the details or an FAQ section, most folk will not ask but want the ANSWERS in the ad or on your web site.

8. For rentals get a reliable BOOKING CALENDAR - for each property - and keep booking up-to-date - people will NOT make enquires but want to know NOW if a property is free and if is so BOOK IT there and then online.

9. Prepare a guide to the property and the close area in PDF format or as a web page for people who book and make people

aware of its existence in the listing for the property - this could swing that deal.

10. Set fair prices - it’s a competitive world - consider short lets or “extras” in with the rental “free car hire (with conditions) with 2 weeks rental”, free golf membership and the like. It’s hard getting people to view your ad, and you need to be able to CLOSE the deal, so make it ATTRACTIVE visually, in words and by price.

In the end web surfers want CHOICE - and accurate information on which to make a choice to book your place, or get more information.

Maurice S Clarke is founder of the online vacation and holiday property and accommodation auction and trading

web site [http://www.bidvac.com] http://www.bidvac.com and lives in Rugby, UK. This article may be freely republished provided it remains intact.